general and management sessions

monday, november 18th, 2019


8:30 - 10:00 am/Tennessee Ballroom 1 & 2

Experience the Extraordinary/Craig Karges

Craig combines the art of magic with the science of psychology and the power of intuition to create the impression that nothing is impossible. Tables float, minds are read, metal bends and your imagination is challenged because you won’t believe your eyes! Using total audience participation, Karges dazzles the mind as he challenges you to question what is real and what is unreal. You don’t just watch this presentation, you experience it! He baffles, mystifies and thoroughly entertains the audience and then, at the end of the presentation, when he has them in the palm of his hand, he delivers a powerful message concerning the potential of the human mind. “Experience the Extraordinary” is business theatre and motivational entertainment at its best!


10:25 - 11:55 am/Mountainview B (Upstairs)

Outperform the Norm/Scott Welle

Today’s competition is brutal and the pressure to perform can be suffocating. What are you doing to stay ahead and keep from burning out? Join Scott Welle, #1 Best Selling Author and Founder of Outperform The Norm, as he shares the peak performance strategies used by high achievers to perform your best. Learn to: Boost positivity and happiness by up to 30%; Unleash sustainable energy, stamina and physical vibrancy; Challenge limiting beliefs about yourself you didn't know you had; Unlock the mindset shift that world-class performers use to get stronger (and more confident) from adversity. This is a dynamic, high-energy presentation that will help you raise your personal standard of excellence and give you an effortless action plan to put into place immediately.


1:20 - 2:35 pm/Mountainview B (Upstairs)

What Do You Do?/Scott Welle

It's a simple question with a not-so-simple answer, and if you're like most people, you'll respond by listing your position, products, programs or services. But that’s not what you DO. Great leaders are able to peel back the onion to uncover what it is they truly DO and communicate it to motivate, inspire and engage others. Discover how to:  Enhance communication style and feedback to inspire team members; Create a culture that consistently Outperforms; Implement a repeatable process to thrive through change, personally and professionally; Connect to the greater purpose behind your day-to-day responsibilities; Leverage the 3 scientifically-proven keys to greater daily motivation. This thought-provoking presentation will unlock a feeling of passion and purpose that you never knew existed and will give you the tools to be someone that others want to follow.

04/General Session

3:00 - 4:00 pm/Tennessee Ballroom 4

State of the State: Policy & Legislative Update/Mandy Young, Esq., Butler Snow, LLP

Lawmakers make decisions every day that impact home care... from what is covered, to the reimbursement rate, and how we deliver care. Come learn about the 2019 legislative session; the definition of political advocacy and its role in home care; Effective strategies and approaches for working with legislators and review Do’s and Don’ts & Review the legislative “ask” to gain practical advice for garnering support from lawmakers.

tuesday, NOvember 19th, 2019

02/Home Health & PSSA

10:15 - 11:30 am/Tennessee Ballroom 4

Circle Marketing, John E. Dalton, President/CEO, Optimum RT

Circle Marketing is a new and innovative way to look at the strategy of selling service-based product. It combines using human nature to lure and attract new business. It is a way to present yourself in a self-sacrificing “it’s not about me” way. It’s a sure-fire way to set yourself apart from the competition. It’s a way to become a first call to that client that would never give you the time of day. It’s a way to make your client more devoted to you. It’s a way to attain and surpass your goals. It’s common sense.

02/General Session

10:15 - 11:30 am/Gardenview C, D, & E

Workforce Turnover Reaches All-Time High:  How Hiring Practices and Agency Culture Can Impact your Bottom Line/Joel Cullum, Senior Vice President

Home care caregiver turnover rate skyrocketed another 15% to 82% in 2018 according to Home Care Pulse’s benchmarking study. Interestingly, the study included nearly 700 home care providers that have mostly been in the industry for 10 or more years. Coupled with the fact that home care will be the fastest growing industry in the United States for jobs over the next decade, it’s easy to see that recruitment and retention are the biggest challenges facing home care agencies! In a recent study, the U.S. Bureau of Labor Statistics stated that the annual growth rate for home care services from 2014-2024 would be nearly 5%, the highest among all industries. That means 760,400 new jobs and significant competition for quality staff in every facet! Join Joel to explore how your agency’s culture, leadership, and practices impact your ability to attract and retain quality employees. Further, Joel will review how leadership can avoid hiring out of a reactive nature, especially given the national workforce shortage in the industry. Challenge your agency’s current screening and hiring practices and understand the true cost of caregiver turnover affecting your bottom line. Finally, there will be a tutorial on “behavioral based” interviewing which is critical for finding and retaining the best employees for your agency.